2025 / Writer + Director + Editor
You wouldn’t bake a cake without a recipe, or go on a hike without a map - and the government can’t tackle the climate crisis without a bold and fair plan. After Friends of the Earth defeated two previous UK government climate plans in court, we enlisted Great British Bake Off finalist Dylan, Drag Race UK star Crystal, and broadcaster Chris Packham for this ambitious engagement and fundraising campaign demanding a new plan.
I directed three shoots in London and Southampton for this large-scale campaign, produced on a tight budget. This project involved incorporating feedback throughout from many stakeholders; we delivered dozens of different assets in multiple formats - including a hero film, individual skits and pieces-to-camera, videos for use on organic and paid social media, and digital out-of-home adverts.
Written, directed and edited by Paul Wace Producer Isobel Foulsham Production design, location supervisor + talent liason Ellen Foster-Price Gaffer, stills + VFX Jonathan Salariya
Made while working full-time for Friends of the Earth.